MUSIC TIMES: Christopher Saint Is Changing the Standards as a Queer POC Artist
Written in Music Times
Christopher Saint is the epitome of passion, strong will, and perseverance. He is involved in multiple projects while still in his early 30s. He is a proud member of the queer community and is never shy of his identity and ethnicity. Christopher has redefined and revolutionized beauty standards in the business and entertainment industry as he has enjoyed some great successes just by being himself.
Besides being a popular music artist, Christopher is also an in-demand motivational speaker, known for his empowering messages addressed mainly to the LGBTQ youth. He had his fair share of struggles growing up as a gay man and a person of color in his hometown of Los Angeles. For this very reason, Christopher became a strong advocate for the global fight against gender, sexual and racial discrimination.
"My mission statement as an artist is to call forth the light and love in all of us. I think some of the most powerful artists in the world can activate the light in others. In sharing my love stories through song, I get to speak my authentic truth to the world," said Christopher.
As a music artist, Christopher has reached many milestones and achieved a lot, especially in producing and starring in music videos. His first major recognition was in 2017 when he bagged the Choice Music Video Award at OutWeb Fest. He has screened videos at multiple Queer X film festivals, and has even showcased in global festivals in Brazil. He has also performed at LA Pride on the City of West Hollywood stage as the first-ever artist to do so.
"Music is a powerful vehicle for both individual and collective transformation. I believe that. I love getting to share my stories through song. One of my biggest career milestones was having my song 'We've Got Love' featured in McDonald's House of Pride campaign this year with Revry. Being able to perform in the campaign with other queer artists who I admire for a national campaign was a huge moment of arrival."
Despite being known as a performer, Christopher is actually a master's degree holder in communications management from the University of Southern California. Using all of the knowledge from his graduate studies, he created his own marketing agency in 2015 and became a huge success within just a few years. Through his company Palette Studio, he has set himself up for more success in the future.
Loreal Paris, Maybelline New York, Los Angeles Times, and People Magazine are just some of the business conglomerates Christopher has worked with. Under his leadership, the creative marketing agency has created PR campaigns and content for names like Kim Kardashian, Paris Hilton, Lindsay Lohan, and Kylie and Kendall Jenner. Christopher and his team are known to come up with effective social media marketing strategies and out-of-the-box content storytelling and marketing.
This year, Christopher was selected as an honoree by Forbes as one of the top entrepreneurs featured on the Forbes Next list, celebrating the new face of entrepreneurship in this country.
Spirituality is another movement Christopher advocates through another brand client he works closely with called Mostly Angels LA. This online shop and platform offer products that are known to improve spiritual health and other services like metaphysics, healing sessions, and readings. Christopher partnered with Mostly Angels LA to continue to build a community for people from all walks of life to learn about their own spiritual journey.
"I believe that the movement of spiritual empowerment is one of the most exciting to be pioneering in these times. Arts, business, education, politics, media, and more should enhance and deepen our connection to our divine nature. When we are connected to the love within our hearts, everything to create in our world becomes an extension of that love," said Christopher.
Christopher is into the arts and community organizing, and through it, he creatively expresses his passion and desire for promoting spirituality and love. As a queer artist, he understands the need to create a new path for hope and positivity; hence founded the Made In Love Movement. Christopher utilizes this movement to bind together people who value the spirit of artistic activism and advocate for human rights of all kinds.
"We all desire to live purposeful lives. That's why we're here! I define purpose as whatever your contribution of love is in this world. That could be something as small as a conversation or as big as a career. It doesn't matter the size. We have access to propagate and celebrate it daily. For me, whether it's through music, business, or my overall message, my purpose is and always will be love."
Beauty, according to Christopher, can be made manifest in a person's capacity to love and see the goodness in life. Harmony and acceptance are what the queer community has been fighting for a long time, and Christopher is proud to be pioneering a new chapter. As a leader in a multitude of spaces, Christopher, through his involvement in business, entertainment, activism, and arts, is changing the standards and building bridges and legacy for today and new generations to come.